India's tribute to global
Almost since the beginning of time, rice has tickled man's palate.
Today, rice is the world's single most important food crop and a
primary food for more than a third of the World's Population.
Over 150 million hectares of paddy fields around the World yield
nearly 500 million tons of rice. Rice provides about 21% of the
total food calories consumed by the people of the world. Discerning
global customer are today more diet-conscious than ever before and
question the impact of different foods on the human body. Rice is
an ideal food. Low fat, with a balanced starch content, it is an
energy giving food. Of over 14,000 varieties of rice, Indian Basmati
is the most sought after in the world.
In the long-grained Basmati Rice, there is no extra starch which
makes ordinary rice sticky and messy, and each grain is whole and
complete after cooking, making it easy to digest. Today, Basmati
has captured nearly 20% of the world market.
The hands behind our success are
those of our partners and importers. It is their trust
and belief in us that has enabled us to earn many accolades to our
credit. We have
been recognized by the Govt. of India as the one of the star
rice exporters in the country - holding a dominant position in diverse
and competitive markets like Saudi Arabia, U.A.E, Tanzania, Comoros, Iran, Iraq, Yemen, Kuwait, Canada, New Zealand, Australia, Europe, and other African Countries.
Today we hold a substantial share of the total Basmati exports from the
Modern Rice & General Mills is well represented worldwide and
their international distribution network covers many countries.
The tie-ups with various distributors internationally ensure the
presence of Modern Rice & General Mills in all major markets.
Keeping an account of the popularity
of Basmati rice in the international market, the company developed
a powerful marketing strategy in the global arena. The company is
already exporting to many overseas destinations. The company products
have earned remarkable popularity in the market and the share of
exports in the total revenues is rapidly increasing.
Parboiled basmati rice is favoured in the export market because
of its aromatic flavour, elongation on cooking and its non sticky
nature. Indian Basmati is the most preferred variety of rice globally.
The product quality and terms of business have enabled Modern Rice & General Mills
to attract the best distributors in the business. We had exclusive
arrangements with the distributors in the Middle East countries
mainly Saudi Arabia and U.A.E.